Steve Savic

Steve Savic

EVP, Executive Creative Director at Critical Mass
Calgary, Canada

About me

Back in 2000, I had my first blush with Cannes. It was for a NIKEiD project that took home a Cannes Grand Prize for Cyber. Now, after over 20 years of creating breakthrough digital experiences, I think it’s fair to say that digital innovation is, and always has been, in my DNA.

My work covers the digital spectrum and sprawls the digital eco-system, covering anything and everything from transactional to brand-rich campaigns. These days, keeping my finger on the industry-pulse means finding new ways to apply technology: into stories, into products, across platforms and through experiences. In every case, I try to bring a unique, transformative perspective to storytelling and design by fusing film, moving image, music, art and technology.

The result: I’ve spearheaded integrated brand experiences that have been selected for tech beta-programs on some of the most important platforms in the business, including Oculus, Google, Microsoft and Instagram.

And, in 2016, I was selected from a small group of 2015 Cannes Lions Jury members to make recommendations to new digital categories.

Positions

EVP, Exec Creative Director
Calgary, Canada
1998 - Present (27 years)

Education

Visual Communications, Design

1994 - 1997 (3 years)

Other professional activities

PHNX 2025

Awards Jury Member

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