Alejandra Gumucio Urquidi

Alejandra Gumucio Urquidi

Creative Director SVP at Edelman
Milan, Italy

About me

I’m a latina Creative Director with experience in different markets – LatAm, USA, Europe – I work and write in Spanish, English, Italian and Portuguese (picking up on my French as well). However, I do believe that a great concept should transcend any language. I love working with teams that have different backgrounds both in areas of expertise and life experiences, I think creativity flourishes in diversity and outside of comfort zones.

I am extremely curious in all matters related to the mind and what it can produce (other than plain old advertising): art, culture, technology. I am a feminist, trying to do what I can to be a responsible inhabitant of planet earth (hello climate change!), extremely passionate about doing work that actually matters and excited about new, crazy ideas.

Other professional activities

PHNX 2023

Awards Jury Member

PHNX 2024

Awards Jury Member

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