About me
Creativity leaves Rodrigo weak in the knees; his heart beats faster and tears of joy run down his cheeks when he sees examples of magnificent ingenuity. His innate love for creation compels him to celebrate the most remarkable creative examples, and dedicate himself to crafting ideas that are just as impactful.
On his 14-year journey through creativity, Rodrigo has worked with major brands in the consumer and healthcare space across two continents. Throughout his career, he developed local, regional, and global campaigns for various industries, from cookies to cardiology and cars to feminine care products. His work has received accolades at Cannes Lions, D&AD Impact, Clio Health, and LIA.
In his free time, Rodrigo explores AI and prompt crafting to identify opportunities for its application in the creative process, or nerds out while world-building for tabletop role-playing games—anyone up for a game of D&D?
Awards
My Work
SEE ALL WORKThe Cleft Collection
- BRAND:
- Smile Asia
- AGENCY:
- McCann Health Singapore
Positions
Creative Director
Associate Creative Director Feb 2017 - Jan 2020
Introduced a programme to inspire cross-departmental involvement and ownership of the creative process. Executed ideas across different mediums, including VR, experiential, social media, digital and website. Developed and produced campaigns at a global, regional, and local level.
The Cleft Collection
- BRAND:
- Smile Asia
- AGENCY:
- McCann Health Singapore
