Jason David Blanco Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
Firstly, I want to express my gratitude for allowing me to participate in the festival. It's always beneficial to continue learning in the realm of ideas, and contributing my experience will also aid in my personal and professional growth.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
It seems to me that it fits very well with the global changes in the industry. Also, and most importantly, it provides an opportunity for emerging talent that has been growing in the world of ideas and possesses great skills. That will always be the best asset of our industry.
What do you think of the idea of free entry until the shortlist stage?
It's something important and precise, which contributes a lot to giving young people who are entering the field and starting in this world that opportunity, thus motivating the new generations. Even though I'm still one of them, Jajaja.
How would you define the perfect PHNX Awards winner?
Creativity is a highly subjective matter; the winner must fulfill many factors, from strategy, data, and idea.
What is having the biggest impact on creative trends at the moment?
Oh... I might not answer the question properly. Trends arise from the need to evolve, to keep up and not fall behind. But a trend depends 100% on people, just like ideas.
Who would you nominate as your two or three “creatives of the year”?
Oh, I'll say it's subjective again, but I like the work that Carlos Andrés Rodríguez has been doing at Mullen, also the growth that GUT offices are experiencing with Anselmo Ramos' touch. However, those are the well-known ones. If you want a more personal opinion, haha, I'd say the work my friend Germán has been doing at DDB or Jorge at the Draftline office in Ecua.
.