Gabriel Guardia Interview(s)

I believe joining the PHNX jury this year is crucial because it presents an exceptional opportunity to contribute to the celebration and recognition of groundbreaking creativity in the advertising industry.

The concept of a hybrid jury reflects a comprehensive understanding of the advertising ecosystem. By bringing together creatives, strategists, clients, and professionals from various facets of the industry, the jury is uniquely positioned to evaluate submissions with a holistic perspective.

This approach lowers the barriers for entry, enabling a broader range of agencies, including smaller firms and independents, to showcase their work. It democratizes the process, ensuring that the focus remains on creativity and impact, rather than on budget constraints.

In essence, it's work that not only stands out for its creative and strategic excellence but also leaves a lasting positive mark on society and the advertising world.

Artificial Intelligence and environmental sustainability are key influencers in today's creative trends, pushing for innovative, tech-driven solutions and eco-conscious narratives in advertising.

I'd choose Gaston Bigio and Maxi Itzkoff. Their storytelling and strategic creativity have notably shaped industry trends and inspired peers towards excellence in advertising.