Born and bred in Hong Kong but later hopped onto an advertising catapult that flung him all the way to New York City and back to his roots in Asia.
In the 20 years that followed, Pierre has not just bagged China’s first Gold Cannes Lion Health, but also brought home top awards in prestigious shows such as LIA, Clio, Spikes, ADC, New York Festivals, The One Show, RX Club, AIGA, HKDA, ACE B2B, MMM, AMM, Markies, 4As, LongXi, Great Wall and Marketing Excellence. He’s relentless in etching a mark in the industry, being passionately involved in global jury circles: Cannes, LIA, Clio, Effies, ADC, MMM, RxClub, Globals, Spikes Asia, SIAF, New York Festival, Creative Floor, Ad Star, One show, Lisbon, Red Apple, Lumma, WINA, PHNX and started the Cannes Lion Health.
He is being name from Luerzer’s Archives 2021 #1 Top Creative Director in China and #3 Top Creative Director in Global and #3 Creative Director in China, 2021. He also being rank #21 at CreativePool the Top influential and inspiring Executive Director in 2021. Most recent, his work is being selected by United Nation, Great Ads for Good 2022.
Outside of advertising, there are some who regard Pierre as a fine artist and a racer. And if you are lucky, you might just spot one of his masterpieces at a gallery or art center in New York, London, or Asia and in a two-wheel race track.