Pablo Tesio Interview(s)

Viewpoints about Creativity

In a few words, can you tell us who you are what your job title is?

I'm Pablo Tesio, Senior Creative Copywriter from Argentina working at Serviceplan Spain.

What word would you best use to describe your office’s culture? Give us an example

Übercreative. We try to bring together diverse disciplines, cultures, talents, technologies and media to collaborate and interplay. We always keep it fun and rely on each other to do the best work.

If you were stranded on a desert island and could only use one app., which app would it be?

The App Store for sure.

If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why

Pablo Tesio:

1 Cadbury's Gorilla. Because it's the most inspiring piece of advertising I've seen. It challenges every strategy plan, data and focus group and yet it works. It moves the industry forward. It works like magic and it can never be done again.
2 Iceland tourism ads from the past years. I love it because it presents the country in a different and funny way. It makes it interesting. It breaks the tourism industry and they manage to stay relevant and be shared by people.
3 Nike Just Do It campaign. Safe bet, but it is the best campaign ever created. A platform so powerful that drives products, research, business, people, athletes, dreams and whatnot. It pushes humans forward. Hands down the best campaign ever.

What is your opinion on the growing trend of agencies getting involved with developing products for clients?

Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?

I think it's great that agencies are branching out and offering new servicies. Every industry relies on creativity so why would we keep it to ourselves?

Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?
I think it's a great product if it's helpful to bike users. What I would ask myself if I was working on the project is: Is there really a need to replace the phone map app with this? Who would buy it? Does it solve a tension? The name needs more thought though.