Armando Araujo

Armando Araújo is the Chief Creative Officer at We, with over 18 years of experience in the advertising industry. He has worked at notable agencies in Brazil, where he contributed to building brands like Unilever, Heineken, Jeep, Motorola, BYD, EMS Pharma, Shopee, Ray-Ban and Absolut. His work has earned him numerous awards at international advertising festivals. These include a Yellow Pencil at the D&AD and a Grand LIA, as well as recognitions from Cannes Lions, Clio Awards, One Show, New York Festivals, El Ojo de Iberoamérica, FIAP, Clube de Criação. In 2022, Armando Araújo was named one of the TOP 100 EXECUTIVE CREATIVE DIRECTORS on the D&AD global list. He has also served as a judge at events such as NYFA, EFFIE Awards, El Ojo de Iberoamérica, PHX Awards and PPA, sharing his expertise with the industry.