Selma Þorsteinsdóttir Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
To broaden my horizon, and be a part of these great awards.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I think it will give the best and diverse outcome, and brings extra value to the awards.
What do you think of the idea of free entry until the shortlist stage?
I think it's a brilliant idea and gives smaller agencies the chance to participate in big awards
How would you define the perfect PHNX Awards winner?
Bold, clever and someone thats making a difference in the industry
What is having the biggest impact on creative trends at the moment?
The society I would say, the climate, lack of peace and therefor we are in need for both positivity and change. And we, the industry can help out.
Who would you nominate as your two or three “creatives of the year”?
Jessica Walsh,
Ricardo Wolff
Ricardo Wolff
.