Selma Þorsteinsdóttir

Selma Rut Þorsteinsdóttir is the Chief Creative Officer and partner at Pipar/TBWA. She holds a BA in graphic design and has over twenty years of experience in advertising. Selma Rut has served as a juror for the Effie Awards, the ADCE Awards, as an international juror for Ireland’s ICAD Awards, The Gerety Awards, Creativepool awards and Ad Black Sea Awards. She has served multiple times on the jury for the Icelandic Advertising Awards, as well as the Icelandic Designers Award.

Her work has received considerable recognition, including awards like Clio, Cresta, Creativepool, as well as being shortlisted for the Cannes Glass Lion, the Gerety awards, Care Awards, Act, the Phoenix Awards, Epica and several awards from the Icelandic Advertising and Design Awards.

On a personal note, over the years Selma Rut has become an ardent advocate for gender equality in the world of advertising. She actively promotes awareness of gender equality, including organized talks and roundtables on the matter, with the goal of increasing visibility and amplifying the voices of women in advertising.