Jonathan has spent the past 20 years pioneering the untraditional with the robustness and measurement of the traditional. He founded Amplify in 2008 with the ambition to create a home for creative clients and people. Believing we have a collective responsibility to ‘pass the baton on,’ it’s young creatives and audiences he looks to for inspiration, creativity, collaboration, cultural developments and generally to see what’s next. Jonathan has been named as Campaign’s most influential person in events in years past (much to the amusement of the Amplify team!), and Amplify is currently Campaign's Agency of the Decade, Global Brand Experience Agency of the Year 2023 and Global Independent Brand Experience Agency of the Year 2023.