Angel Fadila
Angel Fadila
Account Manager at BBH Singapore
Singapore, Singapore
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TitleBalloon
Agency
Campaign A New Way toTravel with Galaxy AI
Advertiser Samsung
Brand Samsung Galaxy S24
Date of First Broadcast/Publication 2024 / 6
Business Sector Mobile Telephones & tablets
Philosophy Samsung's latest global campaign shows how much more deeply and richly their travels can be captured and experienced to the fullest with the Galaxy S24 Ultra and its groundbreaking Galaxy AI.
Problem Travel is all about the unexpected, but those unexpected moments don't always make for the best memories. Photobombed by a rogue pigeon? Wondering what that mysterious landmark actually is? Getting a little lost? — These are the travel hiccups we all know too well. Enter the S24 Ultra with Galaxy AI, your perfect travel companion for the summer of 2024. Building on the S24 Ultra's successful global launch in January, this campaign dives deeper into the heart of Gen Z's travel desires. As this generation takes on the world, Galaxy AI is primed to make their journeys smoother, more enriching, and undeniably more fun.
Media Type Social Media
Length
Chief Creative Officer
Creative Director
Associate Creative Director
Copywriter
Copywriter
Art Director
Art Director
Art Director
Art Director
Managing Director
Business Director
Project Director
Account Director
Account Manager
Business Growth Director
Account Executive
Account Executive
Head of Production
Producer
Producer
Strategist

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