Title | Surfer |
Agency | BBH Singapore |
Campaign | A New Way toTravel with Galaxy AI |
Advertiser | Samsung |
Brand | Samsung Galaxy S24 |
Date of First Broadcast/Publication | 2024 / 6 |
Business Sector | Mobile Telephones & tablets |
Philosophy | Samsung's latest global campaign shows how much more deeply and richly their travels can be captured and experienced to the fullest with the Galaxy S24 Ultra and its groundbreaking Galaxy AI. |
Problem | Travel is all about the unexpected, but those unexpected moments don't always make for the best memories. Photobombed by a rogue pigeon? Wondering what that mysterious landmark actually is? Getting a little lost? — These are the travel hiccups we all know too well. Enter the S24 Ultra with Galaxy AI, your perfect travel companion for the summer of 2024. Building on the S24 Ultra's successful global launch in January, this campaign dives deeper into the heart of Gen Z's travel desires. As this generation takes on the world, Galaxy AI is primed to make their journeys smoother, more enriching, and undeniably more fun. |
Media Type | Social Media |
Length | |
Chief Creative Officer | Sascha Kuntze |
Creative Director | Charlene Chua |
Associate Creative Director | Chin Wei Hao |
Copywriter | Enkainia Lee |
Copywriter | Gwendolyn Lee |
Art Director | Grace Wong |
Art Director | SIxin Wu |
Art Director | Dawn Abegail Lee |
Art Director | Jia Min Tan |
Managing Director | Sid Tuli |
Business Director | Gabrielle Munro |
Project Director | Sheryl Chua |
Account Director | Rachel Tan |
Account Manager | Angel Fadila |
Business Growth Director | Goh Si Ying |
Account Executive | Cheryl Mong |
Account Executive | Rowena Ng |
Head of Production | Wendi Chong |
Producer | Cheryl Tiah |
Producer | Chun Yi Kwek |
Strategist | Felicia Ong |