In his 30 years in the business, Craig has worked at 15 agencies in seven states, ranging from the small and quirky boutiques to the largest agencies in the world. An art director by trade, he writes, shoots, directs commercials and has created his own fonts from time to time.
He has accumulated over 250 individual awards along the way for accounts such as Exxon, McDonald’s, Shell, 3M, United Way, Comcast, Gallo, Stubbs and Texas Tourism. Previously, he had his own creative boutique, SJ&J, for over 8 years, earning him honors from Communication Arts, Clios, Cannes, Archive, and Ad Age, and he even has a TV spot on permanent display at the MOMA.
Craig led all creative output for Proof Advertising since its inception in 2010 serving as a principal and executive creative director and in 10 years, Proof had work featured in NY Times, Creativity, CA, Archive and been awarded as a Small Agency of the Year five times by Ad Age. Craig recently founded Whiskey, Texas – a creative content boutique agency.