About me
Heart Advertiser, creative director in advertising agencies for more than 8 years, currently National Advertising Manager and Creative Team Leader.
A trick in advertising was discovered, labeled as "my trick", the one that I found and anyone who discovers it has the right to name it as they please. The trick is to evoke emotions by tapping into the things that once moved or even traumatized individuals, as everything depends on perspective. This technique involves sharing with the world the emotions that can be felt when interpreting a situation, a joke, a work of art, a piece of writing, an ad, a commercial, or even one of those rare dreams that are seldom remembered. At the end of the day, everything is seen as a sea of emotions that the majority of people have likely experienced at least once in their lives. This technique can prove advantageous in the business, as it is something so basic that it can resonate with a large audience.
As a Publicist, one of the individuals who live to shout out ideas, some good and some bad, some noble and others strange, all of them being extremely ambitious, several selfish, most of them entertaining and some of them sentimental. Always seeking out good ideas, those that could work for a brand, those that could position a product, or simply those that make Mrs. Fanny, my mother, say "I didn't waste my money on this" (in her own way, that translates to "I'm proud"). Expect nothing less than these types of ideas from me, those that make people take notice, produce an opinion or criticism, or those most challenging ideas that make my mother proud.
