Carmelo Rodríguez

Carmelo Rodríguez, Executive Creative Director and co-founder of CYW, a new independent agency in the European advertising scene and internationally awarded in its two years of life.

After more than 16 years of experience in the European and North American market, he founded CYW after occupying the Executive Creative Direction in Serviceplan Spain. Previously, together with Willy Lomana, he led the New York office of Bravo/Y&R after also working at The Vidal Partnership in New York, SCPF Miami (WPP), and Contrapunto BBDO Madrid.

He has worked with clients such as Amazon, Netflix, Heineken, Kraft, Johnnie Walker, the NFL, Wendy's, Home Depot, Remy Martin, DHL, Canal+, Smart, Mercedes Benz, Chrysler, Amnesty International, and Campbells, among other brands.

His work has been awarded at FIAP, El Ojo de Iberoamérica (Argentina), MIXX Awards (USA), USH Idea Awards (USA), Wave Festival (Brazil), AHAA (USA), El Sol (Spain), and the Club de Creativos, among other international advertising festivals.