André Pinheiro Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
I love the idea of a more diverse festival, with people from all across the globe judging independently of their seniority levels. Also like the global exposure the festival gives me as jury member.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Ultimately is beneficial. I believe the inclusion of strategists and clients will improve the focus on effectivity of the work.
What do you think of the idea of free entry until the shortlist stage?
Great idea. It makes it more compelling to enter.
How would you define the perfect PHNX Awards winner?
I would say a PHNX winner should be a global idea, with real impact beyond the trade media.
What is having the biggest impact on creative trends at the moment?
Obviously AI.
Who would you nominate as your two or three “creatives of the year”?
Whoever is in the team at Uncommon.
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