Leonardo Gomez Interview(s)

PNNX is a space that is growing in relevance for agencies, being one of the first windows to share their ideas to the world and being able to be part of that is relevant to me personally and professionally. For my role as creative leader of a fairly young agency and with very young creativity, it is also a space that allows me to access ideas from around the world and that will later be academic material in my internal creative reviews.

For me and I try to share that idea with my team, creativity is inherent to the condition of thinking beings and from that principle that I use daily, the points of view from other areas of the creative process and the creative business always add up, everything adds up and it makes us grow. That is why a jury that can have more points of view enriches the results of the evaluation.

It is a great idea and a good creative thermometer, that you can also bring those ideas that are difficult to bet on and be able to evaluate them freely and by great advertising talents.

Having the background as a judge from previous versions, I feel that a perfect winner must be intelligent and daring, pushing brands and ideas to the edge. In short, intelligently refreshing ideas.

Artificial intelligence generates content, but I continue to insist that behind everything there must be an idea, artificial intelligence does not give you ideas but it will enhance ideas.

Diana Flores, CD of The Juju Lima, Perú.
Daniel de León, Head of Digital on VML México.