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| Title | The Feelings |
| Brief | After the pandemic, emergency services staff are over 40% more likely to be impacted by severe mental health issues and 13X times more likely to attempt suicide, but over 50% less likely to take up support.Based on testimonial from frontline workers about how they felt during the pandemic, we created a set of characters called ‘The Feelings.’The Feelings sing about their mental state while they go through their daily routine. From a paramedic dealing with a case of cot death who cries in the toilet, to ‘Doctor Rising Dread’, who “feels sick to my stomach when I lie in bed”. The Feelings simplify complex emotions, so they are easy to recognize and to talk about.The campaign reached more than 500 million impressions through more than 200 media channels. But more importantly, there was a 70% rise in emergency workers seeking help in comparison with the previous year.https://laurahydefoundation.org/ |
| Agency | McCann Health |
| Campaign | The Feelings |
| Advertiser | Laura Hyde Foundation |
| Brand | Laura Hyde Foundation |
| Posted | July 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Production Company | Jelly London |
| Executive Creative Director | ..y S...er Subscribers Only |
| Deputy Executive Creative Director | K...an D....ey Subscribers Only |
| Associate Creative Director | L...y Mi......rst Subscribers Only |
| Senior Art Director | ..m H...mi Subscribers Only |
| Agency Producer | R..a Ju.....ur Subscribers Only |
| Account Director | O...er F...er Subscribers Only |
| Senior Account Manager | H...ah M....on Subscribers Only |
| Executive Producer | L...a T...as Subscribers Only |
| Producer | ..m He.....rry Subscribers Only |
| Production | NI....IT Subscribers Only |
| Niceshit Creative Director | C...en An.....lo Subscribers Only |
| Niceshit Creative Director | R...er K....nn Subscribers Only |
| Niceshit Creative Director | G...o La.....ini Subscribers Only |
| Niceshit EP | A...ta T....ea Subscribers Only |
| Art Director | R...er K....nn Subscribers Only |
| Art Director | C...en An.....lo Subscribers Only |
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