My Latest Work
SEE ALL WORKTrek
Funny Faces
Crazy Faces
I am Brazuca
About me
Felicitas Olschewski is the Head of Digital EMEA, based in Amsterdam, NL. Originally from Germany, Felicitas brings an international footprint and a vast experience across digital, strategy, product-and service innovation and creative in areas of digital experience, marketing and business transformation, both agency side (such as TBWA, DDB & Tribal, DentsuACHTUNG!,72andSunny) and corporate business experience, at adidas.
Felicitas has worked and led teams across 360 integrated brand communication, design strategy and digital innovation for Global, China and EMEA brands across sport, fashion, retail, sustainability and tech such as Apple, Google, Youtube, eBay, C&A, Samsung, Heineken, Volkswagen, Vodafone and most recently, Adidas, where she drove the company’s 2025 strategic business plan for Digital Experience and built hybrid teams across locations and timezones.
Felicitas holds executive education and training in Innovation Management from Central Saint Martins, UAL London, Business Acumen at Harvard Business School as well as Creative Marketing & Communications in Munich and speaks multiple languages. She is also in the process of finalising a study at the M.I.T. Massachusetts Institute of Technology Media Lab around Cryptocurrencies.
Sector Experience
Positions
72andSunny creates cultural impact on behalf of brands. The company is recognised as the Drum’s agency of the year 2015, one of Fast Company’s most innovative companies in 2016, two times winner of ‘Agency of the Year for AdAge and AdWeek and amongst the '25 places creatives would kill to work for' 2016. With offices in Los Angeles, Amsterdam and New York, 72andSunny’s services include Activision, adidas, Axe, Carlsberg, ESPN, Google, Samsung, Smirnoff, Sonos, Target, Tillamook and truth.
Clients: eBay, adidas.
Trek
- BRAND:
- Samsung Galaxy
- AGENCY:
- 72andSunny
adidas FUTURE team, Innovation Strategy
Major tasks:
• Working in the Innovation Management team
• Innovation Strategy from research into project work
• Business Model Innovation
• Workshops & Design Sprints
• Product and Service Design
Associate Creative Director
Trek
- BRAND:
- Samsung Galaxy
- AGENCY:
- 72andSunny
Trek
- BRAND:
- Samsung Galaxy
- AGENCY:
- 72andSunny
Editorial Writer
The German initiative portrays leading thinkers, designers, and innovators. FvF has partnership agreements with Die Zeit, Vitra and a serious of international magazines.
Clients: Working on international business of DDB & Tribal clients such as KLM, TomTom, adidas, C&A, Heineken and Volkswagen as well as new business pitches.
Major tasks:
• Digital and interactive campaigns for European markets
• English concept and copywriting on all international clients
• Senior lead and responsibilities on campaign production processes
I am Brazuca
- BRAND:
- adidas
- AGENCY:
- DDB & Tribal Amsterdam
I am Brazuca
- BRAND:
- adidas
- AGENCY:
- DDB & Tribal Amsterdam
Clients: 3FM, Chocomel, O’Neill, Skoda, Volkswagen Nederland, Vodafone Nederland, Frisland Campina, StopAidsNow! and other project based clients
Major tasks:
• Creating big brand stories and experiences in social, online and interactive media
• Consumer involved campaigns
• working in both english and dutch written language
Funny Faces
- BRAND:
- Right To Play and War Child Holland
- AGENCY:
- Dentsu Creative
Crazy Faces
- BRAND:
- Right To Play and War Child Holland
- AGENCY:
- Dentsu Creative
Copywriter
Made
- BRAND:
- Absolut
- AGENCY:
- TBWA\Germany
