Raynier Santos

Raynier Santos

Senior art director at Media Arts Lab/TBWA
São paulo, Brazil

About me

I was born in Brasilía, Brazil. I have lived in São Paulo for about 11 years and began my career as an advertising art director in 2009.

I have worked at local Brazilian agencies such as Z+ Havas, LewLara\TBWA, and Africa-DDB before joining Media Arts Lab\TBWA
in 2019, where I remained until now as a Senior Art Director.

Throughout my career, I worked for brands of different segments, such as ESPN, Vivo Telefonica, Brahma Beer (Ab InBev), Budweiser (Ab InBev), Natura, Nissan, Hyundai, LP&M - Pocketbooks, Heinz, Mitsubishi, Itaú, and Apple.

My work has also been recognized by some of the most important Advertising awards, such as D&AD, Cannes, The One Show, ADC, Clio, and El Ojo.

Sector Experience

Positions

Senior Art Director
São Paulo, Brazil
July 2019 - Present (5 years 9 months)
TBWA\Media Arts Lab
Helped Apple LATAM develop and roll out its best performing campaign to date.
Oversaw the localization of Apple's global advertising for the Brazilian market.
Worked closely with Media Arts Lab's L.A. and Miami offices on local and global projects and pitches.
Art Director
São Paulo, Brazil
2015 - 2019 (4 years)
Was part of the teams that handled 3 of Brazil's 10 Most Valuable Brands (according to Interbrand), being responsible for some of their biggest commercials and campaigns of 2018/19.
Participated in Vivo Telefonica's shift in positioning nation-wide, becoming the first Brazilian telecom to actively encourage less screen time.
Worked directly under ECD Sophie Schonburg and CCO Sergio Gordilho on award-winning projects.
7630 Water polo

Water polo

BRAND:
ESPN
AGENCY:
Africa
Art Director
São Paulo, Brazil
2015 (1 year)
Client: Nissan
Art Direction
São Paulo, Brazil
2013 - 2014 (1 year)
Client: Hyundai

Other professional activities

PHNX 2022

Awards Jury Member

PHNX 2024

Awards Jury Member

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