Cécile Lejeune

Before joining La Young to become VMLY&R Paris, Cécile began her career at TBWA, working mainly on the Danone (Institut Danone) and France Telecom brands.
She then joined BBDP & Fils when the agency was set up in France, and was lucky enough to be involved from the outset in the development of a fledgling agency that grew from 8 to 80 people in 2 years.
Cécile then joined CML/BBDO, where she was in charge of international projects such as Pepsi Worldwide, Masterfoods Europe and Wrigleys Europe, managed from Paris and London.
To further strengthen her international experience, Cécile moved abroad to become General Manager of the BBDO agency in Turkey for two years. She had the good fortune to manage an agency of 150 passionate and enthusiastic people, making it one of the best in the country.
On her return to Paris, Cécile joined Publicis in 2007 as
Global Client Officer, managing global brands such as Orange, Coca-Cola, Carrefour, Heineken, St Gobain and Engie.
Cécile's objective has always been to develop the growth of the brands she has worked for, to increase their consistency on a global scale, to make them more accessible, more ambitious and, ultimately, more attractive.
In 2016 and 2017, Cécile was involved in the creation of VivaTech, which allowed her to be close to French technology and the world of start-ups.
Cécile has always been convinced that creativity and technology are the best way to create strong brands that generate growth.
That's why she now heads up the VMLY&R agency, whose positioning is to "create brand experiences connected to culture through creativity and tech".