Arun Anoop Interview(s)
Viewpoints about Creativity
In a few words, can you tell us who you are what your job title is?
I’m a man of few words. But usually that's all I need. In an industry where every syllables count, there's no room for mincing words. I'm someone who's trying to learn every day what humans are really for. I like to write ads. No, I LOVE to write ads. I’m a lifelong learner and have taught myself graphic designing, photography, farming, and more. I especially love story-telling, comedy writing, and social videos. When I’m not doing all these things, I’m probably climbing mountains, writing my first draft, or designing my future tiny house.
What word would you best use to describe your office’s culture? Give us an example
Stimulating. This company culture encourages me to think deeply. There are lively conversations happening and lots to be learned. I will be expected to grow in my role and help the team evolve.
If you were stranded on a desert island and could only use one app., which app would it be?
Linked In
If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why
Arun Anoop:
- 1 Burger King: Burn That Ad. As an advertising enthusiast, it always gives me thrill to do Ad wars. And literally this was a "Burn" moment for the competitors.
- 2 The Last Day: BMW . This was a daring attempt to rope in Benz' CEO in their campaign. It takes a lot of courage to do this as well. I've had this goosebump moment when I saw this.
- 3 Fevicol : Mazboot Jod . This ad was quite popular and famous in our country. These ads makes us laugh and makes us stick with the brand. I believe that, every fevicol campaign is should be every advertising enthusiasts bible. Period.
What is your opinion on the growing trend of agencies getting involved with developing products for clients?
Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?
Purpose is everything! MUCH like what a foundation is to a house, a conductor is to an orchestra, and a canvas is to an artist’s masterpiece—a clear purpose is everything to an organization. It is an organization’s soul and identity, providing both a platform to build upon and a mirror to reflect its existence in the world.
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