India

PARUL MEHTA Interview(s)

Viewpoints about Creativity

In a few words, can you tell us who you are what your job title is?

As a Process Engineer Intern described as a good team player and has enhanced my analytical thinking skills. I have grown up playing colours, craft and charcoal sketching embellished my creative skills each day. I am a dance enthusiast especially towards contemporary form helped me acquiring patience at the personal level.

What word would you best use to describe your office’s culture? Give us an example

Problem-solving through investigating approach, identifying the root cause of the problem and executing the changes accordingly.

If you were stranded on a desert island and could only use one app., which app would it be?

I will upload a picture of the Island on Instagram and tag the Discovery channel along with Live like Bear Grylls (tag him too).
In this way, I will be able to target an audience worldwide and reach out for help.

If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why

PARUL MEHTA:

1 Nescafe Gold, For the moments that matter has allowed all of us to celebrate the moment now while reviving the old memories good or bad.
2 Naya Sunfeast Mom's Magic, as it highlights that no one else takes care of not only you but also your colleagues health on non-working days as well.
3 Horlicks that celebrates the thinking and grit of a girl in a tricky situation, where she has to replace the old tyre.

What is your opinion on the growing trend of agencies getting involved with developing products for clients?

Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?

This will not only generate awareness among the people about the products and services. Gradually enhance opportunities for people to bring ideas that inspire to buy the product.