Challenge: Promotion campaign for a range of “The Food Doctor” products to 40+ years old women.
Insight: 75% of the targeted audience have a child or two.
Idea: Exaggerate the idea of how “the food doctor” will keep you in shape.
Insight: 75% of the targeted audience have a child or two.
Idea: Exaggerate the idea of how “the food doctor” will keep you in shape.