In 1996 Vairis launched himself in the newborn advertising industry of post-Soviet Latvia as a junior AD at Saatchi & Saatchi. During 10 years Vairis worked for clients like Swedbank, Sony and Procter & Gamble. In 2006 Vairis become Creative Director of one of Latvia’s largest agencies — DDB Latvia. Vairis focused primarily on the largest local brands. Vairis‘ work for LMT, LiveRiga, CSDD have received numerous awards for creativity and efficiency.