Mauricio Gaitán

Mauricio Gaitán

Art Director at Whatever Works
Bogota DC, Colombia

About me

My name is Mauricio Gaitán, I have dedicated eighteen years to this profession of giving life to blank pages, that is to say, half of my life. I have worked in 5 advertising agencies and I have learned to lose, to make mistakes, to be told no, to end with frustration to start again; I have understood that this is what graphic design and life is all about: not to stop pedaling. My work has always been group work, I start from a referent that gives me a north, I have worked in dupla and as a team, but always with absolute confidence. Sometimes I have been an apprentice, other times a leader; what I am very clear is that I am and will always be part of a group, a cog in the wheel. I value very much that the information is clear, also to ask and be asked questions, because questions are rafts that lead us to other shores. I consider myself a keen observer of reality in search of excellence, something that can be achieved with dedication, passion and care.

Sector Experience

Positions

Other professional activities

PHNX Tribute 2020

Awards Jury Member

PHNX 2023

Awards Jury Member

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