Alberto Leandro Morales Sánchez

Creative Director at Sancho BBDO

Bogota, Colombia

My Latest Work

SEE ALL WORK

Bottled Masks

Cornmeal

Sausage

Milk

About me

My name is Alberto Morales aka. Buentypo, a senior art director with +15 years of experience and a strong artistic background. My work focuses on offering highly creative, innovative and artistic advertising solutions to different business problems using passion, design and strategy.

During my career, I have led teams at several international communication networks, managing major international and local brands. Clients whose work has achieved recognition at creative awards as Warc 100, The Webby Awards, The One Show, Clio Awards, Wave Festival, FIAP, Cannes Lions, Ojo de Iberoamérica, El Dorado Festival, Effie Colombia and Effie LATAM.

At the beginning of my career, I performed as a multidisciplinary editorial team director for elniuton.com, one of the first Latinamerican online publications around art, science and technology. Whereas a group leader brought me to actively participate in art and cutting-edge technology exhibitions. We achieved to publish +12 editions for both digital and printed media, in addition to conducting workshops and performance events.

Sector Experience

Awards

People I worked with

General Creative Director

Sancho BBDO

Hugo Corredor

Executive Creative Director

Sancho BBDO

My Work

SEE ALL WORK

Lentils

BRAND:

Fundación Hogar de la Divina Misericordia

AGENCY:

Sancho BBDO

Hot Cake

BRAND:

Fundación Hogar de la Divina Misericordia

AGENCY:

Sancho BBDO

Apples

BRAND:

Fundación Hogar de la Divina Misericordia

AGENCY:

Sancho BBDO

Skin Colors

BRAND:

Pies Descalzos Fundation

AGENCY:

Sancho BBDO

Positions

creative director

Sancho BBDO

Bogotá, Colombia

March 2014 - 2021 (6 years 10 months)

To date, I lead a multidisciplinary unit made up of 7 senior creative teams committed to Postobon legacy brands and new generations, while actively participating in digital tool workshops such as the Facebook Blueprint Certification, Snapchat Advertising Essentials and The Omnicon Security Training Program. During this period our work has been featured in Ads of the World, Adage, Adlatina, Bestads of TV, The Stable, Creative Pool, Marketing News, Cresta Awards and Branding News, among others

With high-level responsibilities leading the growth for several brands, our work achieved high-level results with several parallel campaigns in addition to our teams' success, winning several local and regional pitches such as Aviatur and Pepsi's h2oh !, Lays, and Doritos.

ACCOUNTS: Postobón S.A. (largest Colombian beverage company, and also one of the largest in South America). Bretaña, Agua Cristal, Nacimiento. Postobón New generations. Mr.Tea and Hatsu. William Grant & Sons. Hendricks, Monkey Shoulder, Glelnfiddich, Grant's, Tequila Milagros. Cerveza Panama Light and NGO's such as Fundación Hogar la Divina Misericordia. Pepsico. H2oh!, Gatorade, 7up. Pepsico Alimentos. Doritos, Detodito, Manimoto, Cheetos, Lays. Alimentos Polar. Dogourmet, Avena Quaker and Ohmaigat), Grupo VA. El Corral, Papa John's. Arturo Calle and Baloto (Lottery).