Quino Oneto Gaona Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
It is always good to be a jury at an international festival to see what is being done in other parts of the world, and catch up.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Advertising is 100% hybrid so it is logical that the jury is 100% hybrid
What do you think of the idea of free entry until the shortlist stage?
It seems perfect to me, that gives many small agencies the possibility of participating in an international festival like this
How would you define the perfect PHNX Awards winner?
It has to be a campaign that I want to see again and again and again.
What is having the biggest impact on creative trends at the moment?
For a while I think that AI is going to be the star of advertising, then something else will come that will make our heads explode.
Who would you nominate as your two or three “creatives of the year”?
Gastón Bigio & Co, Javier Campopiano and Tony Waissmann.
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