Najira Gunaratne

Najira Gunaratne

Digital Marketing Analyst at Q&E
Colombo, Sri Lanka

About me

Najira has 15 years of experience in the fields of tech and digital. He spent 8 years working in the health tech industry in Australia after completing a bachelor’s degree in computer science and software development at Deakin University, and looking at a career shift, he started his foray into digital at Roar Global, where he occupied the dual role of Content Writer and Digital Marketer. Before shifting to digital marketing, he has occupied multiple roles throughout his career; graphic designer, community admin, web designer, software developer, tech support, project manager, and product management. He is passionate about music production, all things sports, artificial intelligence, big data, robotics, and world history.

Languages
  • English - Native

Positions

Digital Marketing Strategist
Q&E
Sri Lanka
March 2020 - Present (4 years 8 months)
Create and formulate digital strategies for brands.
Manage digital advertising campaigns.
Perform audits and analysis of existing and prospective clients.
Digital Marketer/Digital Producer/Writer
Roar Global
Sri Lanka
March 2017 - March 2019 (2 years)
- Form and execute audience growth strategies and brand awareness campaigns
- Manage content distribution on social media platforms
- Work with creative and editorial teams on optimizing content for social media distribution
- Manage audience growth strategies, content distribution, and brand awareness on social media platforms.
- Advise design team on user interaction and content distribution changes required on web mediums.
- Write on insights, events, and issues facing the local tech industry.
IT Systems Manager
MSL
Sri Lanka
June 2016 - December 2016 (6 months)
Coordinate the IT resources of the team and maintain network infrastructure with the resources provided. Oversee and advise support team in Melbourne to ensure SLA is being met, plus provide training to both the Sri Lankan and Melbourne team on service practices.

The role also required publishing content to the product's help centre and publishing content on digital channels to increase brand awareness.
Web Application Developer
Medical Wizard
Australia
November 2012 - June 2016 (3 years 7 months)
Lead design of new web apps experience to deliver apps that can be accessed on mobile and tablet devices both via intranet and public domain, and oversee support team to ensure SLA are being met and dealing with blocks causing workflows to be delayed.

Education

Computer Science and Software Development

June 2006 - June 2008 (2 years)
Bachelor's Degree.

Other professional activities

PHNX Tribute 2020

Awards Jury Member

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