IOANNIS AGATHOS
Strategic Planning & Innovation Lead at Pollen Advertising
Athens, Greece

IOANNIS AGATHOS Interview(s)

PHNX Jury Interview 2024

Why did you think it was important to join the PHNX jury this year?
By evaluating submissions against specific criteria and standards, i have the opportunity to help promote best practices and excellence in the respective industries. Also participation in the PHNX jury can also facilitate networking opportunities with other industry professionals, experts, and innovators.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
With representatives from different corners of the industry, the jury can assess submissions based on various criteria, such as creativity, feasibility, market potential, and alignment with client needs. This comprehensive evaluation process can lead to more well-rounded decisions and recognition of projects that excel across multiple dimensions.
What do you think of the idea of free entry until the shortlist stage?
Removing entry fees can make the competition more inclusive, allowing individuals or organizations with limited financial resources to participate on an equal footing with others.
How would you define the perfect PHNX Awards winner?
The perfect PHNX Awards winner embodies innovation, impact, relevance, quality, collaboration and vision.
What is having the biggest impact on creative trends at the moment?
The emergence of AI-powered design tools is significantly transforming the creative process.
Who would you nominate as your two or three “creatives of the year”?
I don't wanna answer to that
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