A creative copywriter that started her career as a journalist. After working as a writer and photojournalist, she began her career with almost no knowledge about advertising with a fairly small account: Coca-Cola. She has done everything from digital content, UX and web copywriting, to community management, until finding her forever love in creative copywriting for traditional and digital media.
Currently an Associate Creative Director at Mullenlowe Delta. She’s been selected for the 2017 Ver Para Ser career acceleration program with Senta Slingerland at El Dorado Fest in Bogotá, and for 2018 Cannes Lions See It Be It program with Chloe Gottlieb and Madonna Badger.
She's been a juror for New York Advertising Festivals, Young Lions and El Condor (local award). Since 2020 she's an active member of Circulo de Creativas Ecuador, an initiative designed to help shorten the gender gap in the advertising industry in her country.