About me
A Copywriter and Ad-Nerd, obsessed with powerful words, bold ideas, and clever strategies. A failed football player on a journey to become a legendary adman. Curious, driven, and utterly passionate about changing people’s behaviour through bold strategic and creative thinking.
I have been slinging ink, winning pitches and creating integrated campaigns for over seven years, working for world-class brands such as Heineken, Samsung, Nestlé and MetLife. I’ve picked up a couple of awards along the way at Cannes, D&AD, One Show and Effies, just to name a few— though I like to think my best work is yet to come.
Languages
- English - Native
- Spanish - Native
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Associate Creative Director
Science & Sunshine Dubai
United Arab Emirates
April 2021 - Present (3 years 6 months)
- Currently leading the copywriting and conceptual work on both regional and global title launches for Netflix Middle East.
- Managing a team of 7 creatives.
- Recognized as one of the ‘Creative Faces to Watch under 30’ by Campaign Magazine Middle East.
- 2023 Independent Agency of the Year at Effies.
- Managing a team of 7 creatives.
- Recognized as one of the ‘Creative Faces to Watch under 30’ by Campaign Magazine Middle East.
- 2023 Independent Agency of the Year at Effies.
Sr Copywriter
VMLY&R Dubai / Commerce
United Arab Emirates
October 2019 - April 2021 (1 year 6 months)
Led the copywriting and conceptual work to successfully launch BAT’s Vuse ePod and flavour pods in the Middle East and Africa—Activations, campaign concept, Retail KVs, and messaging pillars.
- Helped some of our most important clients stay relevant and thrive during one of the most challenging, and uncertain times the world has ever faced.
- Got some Cresta, The Drum and Dubai Lynx Shortlists for The Nestlé Nutrition Cart retail activation.
- Helped some of our most important clients stay relevant and thrive during one of the most challenging, and uncertain times the world has ever faced.
- Got some Cresta, The Drum and Dubai Lynx Shortlists for The Nestlé Nutrition Cart retail activation.
Played a key role in elevating the creative output of the agency and winning new businesses (Including MetLife Gulf and Morris Garages).
- Led the Creative Team for roughly 5 months—before Ali Shabaz joined as our Regional Executive Creative Director.
- Worked on multiple digital-led creative projects for regional and global clients such as MG, MetLife, Air Miles, Emirates Flight Catering, marhaba, and BMW.
- Led the Creative Team for roughly 5 months—before Ali Shabaz joined as our Regional Executive Creative Director.
- Worked on multiple digital-led creative projects for regional and global clients such as MG, MetLife, Air Miles, Emirates Flight Catering, marhaba, and BMW.
Copywriter / Group Director
Bogota, Colombia
January 2014 - August 2017 (3 years 7 months)
Started as an intern and quickly made my way to Senior Copywriter / Heineken Group Lead within 3 years.
- Worked on multiple projects for Samsung’s Mobile, TV, and Home Appliances divisions, gaining a wealth of experience in Brand Activation, Digital, and Experiential Marketing.
- I took part in several pitches and new business opportunities, where I played an integral role in winning Heineken’s account.
- Won multiple awards including 3 cannes lions
- Worked on multiple projects for Samsung’s Mobile, TV, and Home Appliances divisions, gaining a wealth of experience in Brand Activation, Digital, and Experiential Marketing.
- I took part in several pitches and new business opportunities, where I played an integral role in winning Heineken’s account.
- Won multiple awards including 3 cannes lions
