Paula Carboni studied at the Asociación de Agencias de Publicidad entering as first agency at Wunderman where she worked for almost 5 years, then she worked for agencies such as IMC, Liebre Amotinada, Geometry Global and Leo Burnett.
In 2021 she started working as Creative Director at Grey Argentina.
Throughout her career she worked for brands such as Ford, Movistar, YPF, Coca Cola, Volkswagen, Fiat, Nivea, Walmart, Samsung, Toyota among others.