Samira Rafi

A Multicultural Creative Director and Strategic Thinker with more than 20 years of experience in Communication and Advertising…
Commitment is at the core of what I do, my responsibility as creative is to solve not just business problems but to contribute to drive positive change, for people, for the planet, and for the industry.

I benefit from a rich and broad multi-sector experience and have supported numerous institutions, private and public, global and local brands.

I also worked as creative crowdsourcing for a wide range of international brands
and my work has been recognized with awards from several platforms.

I was honored to be selected as RARE Leadership Academy Delegate By Google,
and jury member of several international festivals like Cannes Lions Festival of Creativity, D&AD Awards, New York Festivals, Phnx / AdForum, Cristal Summit, ADStars, ANA-Multicultural Excellence Awards, shorty awards, Summit Creative Award, Luum Awards, Wina Dubai…

Away from the office, i am a Mentor at The 30 Minute - University of Planning
and member of Time for the Planet, an international non-lucrative association.