Rahul Mahajan Interview(s)
Viewpoints about Creativity
In a few words, can you tell us who you are what your job title is?
I am Cannes Lion Gold winning Creative Director from Mumbai, India.
What word would you best use to describe your office’s culture? Give us an example
Energetic, Innovative, Young.
If you were stranded on a desert island and could only use one app., which app would it be?
Instagram
If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why
Rahul Mahajan:
- 1 Epic Split by Volvo
- 2 Fearless Girl
- 3 Nike Running Stadium
What is your opinion on the growing trend of agencies getting involved with developing products for clients?
Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?
Agencies know the behaviour of customers well. They can trigger the emotion in consumers by designing good campaigns around the brand, hence involvement of an agency while developing products is an important step what brands are taking now days. Any product is the only thing you touch, feel , use, consume etc. Most of people believe wrongly that client and agency won’t go well in terms of product development. But I strongly believe on when creativity and production comes together, magic happens.
We are creatives. It is our natures to augment ourselves and our World. To exceed and adapt. If, we will not change the way we function now, we won't be doing any innovation in the products. New generation demands change. It may be wearable technology or artificial intelligence. To get sustain in this fast pace, we need to come together and work to solve a problems.
We are creatives. It is our natures to augment ourselves and our World. To exceed and adapt. If, we will not change the way we function now, we won't be doing any innovation in the products. New generation demands change. It may be wearable technology or artificial intelligence. To get sustain in this fast pace, we need to come together and work to solve a problems.
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