Khwezilokusa Sobuza Interview(s)

Viewpoints about Creativity

In a few words, can you tell us who you are what your job title is?

I am Khwezilokusa Sobuza born in Umtata, Eastern Cape. I am natural creative. When I'm not doing my graphic design work, I make mixtapes, compose music melodies and learn the art of making sewing patterns.

What word would you best use to describe your office’s culture? Give us an example

Community

If you were stranded on a desert island and could only use one app., which app would it be?

Fruity Loops

If you could choose three ads from history that you didn’t work on and add them to your portfolio, which three would you choose? Explain why

Khwezilokusa Sobuza:

1 Nandos Ads. I admire their boldness to sell a product using the South Africa's current affairs without fear of backlash.
2 Chicken Licken Ads. Their ads not strictly bound to food food food. They play around pop culture and township life, which makes them very relevant to the viewers.
3 Redbull Ads. I am huge fan for animated advertising and I believe it has a huge potential to reaching the new generation.

What is your opinion on the growing trend of agencies getting involved with developing products for clients?

Can you watch this case study for Hammerhead Navigation and tell us your thoughts on the product and the campaign?

I wish I would have had the opportunity to see the ad. However Agencies need to become an
eco-system of services for their clients. Not developing products for clients is leaving money on the table and giving clients an easy way to leave you for the competition.