Throughout a 19-year career, has worked for various advertising agencies such as Alazraki, BBDO, Y&R, VMLY&R, and Anónimo.
Collaborated with brands like Movistar, Save the Children, Bimbo, PepsiCo., Danone, 3M, Visa, Pedigree, AbInveb, José Cuervo, Nestlé, Hasbro, Lala, Teleton, Non-Violence, J&J, Spotify, among many others. In 2017, was named Mexico's best creative writer by the Mexican Creative Circle.
Currently serves as Group Creative Director at (Anónimo). Has garnered over 100 awards and recognitions, including Cannes, D&AD, Webby, El Sol, El Ojo de Iberoamérica, One Show, D&AD, Shots, Diente, Mexican Creative Circle, etc.
Also holds a Master's degree in Psychology of Creativity and a Master's degree in Screenwriting.
Additionally, is currently writing their first feature-length film. And he's also a teacher at Brother School.