Guilherme Possobon

I'm Creative Director at VML in New York City, currently the largest agency in the world. Coca-Cola, my key client, has been crowned Client of the Year at the Cannes Lions Festival. WPP clinched Company of the Year. Our campaign, "Thanks for Coke-Creating", snagged 3 Gold Lions, 4 Silver, 1 Bronze, and 31 shortlists. Adding another 3 shortlists to this massive achievement, are two more of my campaigns, "Be Who You Are" and "Seeding Songs". The current state of my career is on cloud nine as I welcome you to the journey of how I got here.

Fast forward to the beginning of my career, I kicked things off at a small in-house agency for a local shopping center, working as an art intern for six months. Then, I moved to a slightly larger agency as a Junior Art Director for three years. Than I started at Escala, the top agency in the Porto Alegre. After three years, I got hired by DCS, and had my first taste of awards when we submitted an ad about an iPad game to the Cannes Lions Festival. We later on created a campaign that really stood out within our state. It played with our unique way of speaking, culture, and daily life, earning us a Grand Prix at our state's festival. Insanely enough, this campaign later turned into a theatrical play and televised series! I gained local popularity, awards, and soon after, my network growth landed me at my biggest career move yet, Ogilvy in São Paulo. 2012 was a turning point for me. Working at the most awarded agency of Latin America at the time, Ogilvy allowed me to work with top Brazilian talents and global clients like Coca-Cola and Dove. What an honorary moment that was for me. In that year, Ogilvy got elected the Agency of The Year in Cannes. This time changed everything I thought I knew about advertising. It wasn’t long before I then spent four years at LewLara/TBWA, climbing the corporate ladder to gain the title of Art Director yet again, but this time, snagging my first Cannes Lion—a Bronze for the "Gay Frequency" campaign. I proudly participated in a magnitude of projects, pitches and big productions, focusing most on Nissan and Gatorade. Moving forward as Senior Art Director at BETC/HAVAS, I had the pleasure to work with Peugeot, Citroen and other well-known clients, winning more awards for the years to come. What I loved more at my job was not only being a team leader, but a mentor to my peers. I loved inspiring others as much as I was inspired by my own environment. Discovering a new passion for teaching, what soon I started as an official teacher for new Brazilian creatives at Cuca. In 2019, I made my first international move to Dubai with FCB, working on projects for Coca-Cola, Oreo, and Budweiser. This period in my life was eye-opening culturally as well as professionally. Such an unforgettable experience! Then came Covid. I returned to Brazil to be close to family and took on freelance projects with major agencies until I eventually joined VML (formerly Young and Rubicam) in São Paulo. That’s when I won my first Gold Lion at Cannes with "The Commitment" for CCWD, helping to put VML on the map for being the most awarded agency in the Good track at Cannes and the second most awarded in Brazil. Before moving on, we also secured another Bronze for the "The Real Problem" campaign. Bringing you to the present, at VML NY and working exclusively for Coca-Cola, we created the impactful "Coke Studio" project, featuring Jon Batiste. Another standout campaign, "We Agree On" broke new ground for the brand, earning us a Bronze Lion in Print. These successes paved the way for the accolades mentioned in the first paragraph.

In summary: Since 2004, I've journeyed from a small agency in Porto Alegre to leading creative efforts for global brands in New York City. Along the way, I've collected awards, worked with incredible talent, and learned from diverse cultural experiences. And through it all, my enthusiasm and curiosity for what's next to come, remain unshaken as the first day.