Graeme Read Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
To stay abreast of the latest creative work from around the world.
To be associated with likeminded industry professionals evaluating great work.
To be associated with likeminded industry professionals evaluating great work.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Perfect! Creativity is not pnly the domain of a few people on the judging 'circuit'. All stakeholders in the process have a POV on creativity.
What do you think of the idea of free entry until the shortlist stage?
Encourages participation and diversity on work by permitting smaller shops with small or no budgets to participate
How would you define the perfect PHNX Awards winner?
A truly big idea that touches the hearts and minds of a diverse range of industry stakeholders
What is having the biggest impact on creative trends at the moment?
Tough financial climate with everyone cutting resources and ficusing on the bottom line - less appetite of investment and for risk
Who would you nominate as your two or three “creatives of the year”?
/
.