Graeme's career spans the life sciences and health & wellness industries in sales & marketing, advertising & communications and digital health. He has held senior regional and global positions, client and agency-side, in NZ, Australia, Singapore, China, India and the UK.
Graeme has a passion for life-changing ideas that improve the health of humanity and he is driven by a commitment to help health & wellness brands and businesses play a meaningful role in people's lives.
With a unique point of view on the Digitally Empowered Health Seeker, he conducts workshops, training programs, presents at regional/international conferences and teaches at academic institutions.
Category experience includes Pharma, Vaccines, Consumer Health, Nutrition, Nutraceuticals, Devices/Diagnostics, Healthcare Services, MedTech, Natural Remedies and behavioural change programs in Social Marketing & Public Health.
Key practices include P&L & Human Capital Management, Digital Health, Strategic Consulting, Brand Building, Marketing Excellence, Market Research, Medical Communications, Healthcare Professional Marketing, Consumer Health & Wellness Marketing, Public Health & Social Marketing, Pharmacy/Expert Engagement and Patient Engagement.