About me
For a fresh perspective on strategy, clients can always count on Jeff to offer an unmatched insight into the positioning of an idea. He holds a degree in Business Administration from the Ivey Business School and has gained extensive experience in entrepreneurship, marketing and strategy through a variety of successful start-ups, mergers and licensing arrangements.
Jeff Greenspoon is currently the President of dentsu Solutions in the Americas and CEO of dentsu's Canada business. Previous to joining Dentsu Aegis Network, via a merge with Isobar, Jeff was co-founder and CEO of SPOKE, a leading digital creative firm based in Canada. In December 2014, Dentsu Aegis Network acquired SPOKE to enhance the group’s digital expertise in the market, combining it with Isobar to create a strong team.
Jeff has managed international campaigns for clients including Nestle Nespresso, Entertainment One, General Motors, Hilton Hotels, Disney, and LEGO. His passionate approach to quality communication and branding has driven a rapidly successful growth for all of his clients in the digital economy.
Greenspoon was awarded PROFIT Magazine’s Young Entrepreneur Award and has been nominated as Canadian Entrepreneur of the Year by Ernst & Young. He is often called upon as a lecturer by the likes of Google, UofT, Ivey and several international business forums for his perspective on insight-led agency engagements and topics including Marketing, Advertising, Entrepreneurship and the Management of Professional Service Firms.
Specialties: Strategic Planning, Advertising, Marketing, Digital Media, Media Planning & Buying, Concept Development, Account Management, Consumer Insight and Consulting.
Talent you might be interested in
Positions
President of dentsu Solutions, Americas + CEO, dentsu Canada
As Global Innovation Lead for several key clients, as well as CEO for Canada at Dentsu, Jeff sets the group direction and brings to life the network’s integrated offering — creating solutions that combine expertise from across 14 agencies and leverage leading technologies, commerce strategies and global partnerships. As the network scales its offering, he is focused on helping businesses and brands win in the digital economy — built on a future-forward view of the marketing communications landscape.
President & Chief Product Officer Feb 2019 – Feb 2020
In December 2014, Dentsu Aegis Network acquired SPOKE Agency, a leading digital creative firm based in Canada. Post-acquisition, SPOKE has become part of Isobar, Dentsu Aegis Network’s award winning full-service global digital marketing agency. Enhancing Dentsu Aegis’ digital expertise in the market, SPOKE has combined with Isobar Canada to create a strong team. The new Isobar Canada is led by SPOKE co-founders Jeff Greenspoon, CEO, and Kai Exos, Chief Creative Officer.
Powered by Dentsu Aegis Network — the fastest growing agency network in the world, our team of 6,500+ collaborates seamlessly across 45 markets, at the intersection of creative, strategic, technology and brand commerce expertise to deliver positive business transformation for 1000+ global brands. Our Canadian operation currently employs a team of 120+ provocateurs across the agency’s four practice groups — Insights, Creative, Production and Media in Toronto, Montreal, Calgary and Vancouver.
Founder & CEO
The mandate to blend characters with brands is the singular, guiding insight into the integrated campaigns that we create everyday.
SPOKE was acquired by Dentsu Aegis Network in December 2014 to relaunch Isobar in Canada.
