Jimmy Vargas Interview(s)

I strongly believe in continuous learning and being a judge at a festival that has become so important and that increasingly reveals better and more innovative works, allows us to renew ourselves, reevaluate new ways of thinking and learn from them to remain current, because it is not the journey we take in the profession, but what we are updated in it. On the other hand, there is the possibility of setting the bar ever higher, demanding deeper creative thinking from new generations.

It seems quite useful to me, since creativity must have strong strategic foundations, knowledge of the market, people, etc., and having a multidisciplinary jury enriches the voting.

I think that the spectrum is opened too much to the application of many pieces that are registered to try their luck or that do not have the creative quality that a festival deserves, the one that is charged from the beginning is a good filter.

An idea that is capable of impacting a client's business, of permeating the culture of a society and especially, an idea that makes me say: "Why didn't that occur to me?"

I think that everything digital and what has to do with new technologies such as AI, of course, as long as they have a great idea behind them, otherwise it is a simple fad.

I don't know yet... There are many excellent creatives in the world, even those that no one knows because they do not want to appear. For me, the best creatives are not just those who win at international festivals, they are those capable of keeping a difficult client, those who grow their clients' business, those who know how to manage the day to day.