Adrián Rios

Adrián Rios

EXECUTIVE CREATIVE DIRECTOR at VMLY&R Madrid
Madrid, Spain

About me

Adrián was born in Buenos Aires and, when he finished high school, he had to face a tough future decision: football or advertising. Luckily for the football scene, he leaned towards the second option.

During all these years, Adrián has worked for brands such as Vodafone, Iberia Airlines, Opel, BeIn Sports, Endesa, Jeep, Movistar, P&G, Danone and Lay’s. He has also been a judge in some of the most important advertising festivals, such as El Ojo de Iberoamérica, JC Decaux, Club de Creativos de España or New York Festilal.
In the little free time he has left, he’s a teacher at Brother Madrid Creative School, selected as the best school in the world at Cannes Lions 2021.

A lot of the work Adrián has done throughout his career has been awarded in world-famous festivals such as Cannes Lions, London International Awards, Eurobest, Clio Awards, FIAP, El Ojo de Iberoamérica, El Sol, the EFI Awards or Club de Creativos de España. But, without any doubt, the two main awards in his life are called Irene and Ramiro, his daughter and son.

Other professional activities

PHNX Tribute 2020

Awards Jury Member

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

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