Rocio Cuadra Interview(s)
PHNX Tribute Jury
Why did you think it was important to join the PHNX jury?
Because I think that we need to celebrate the creativity, especially in this time of crisis.
What impact do you think the event might have on the industry?
I hope that this festival raise the people´s strength and promote awareness of industry as a solution to get ahead.
What do you think of the hybrid jury, which includes strategists and journalists alongside creatives?
I think that is positive to have different points of view.
What will you be looking for when you start judging the entries?
Brave ideas that challenge the category.
What lasting impact might the current crisis have on creative work?
We have the opportunity to change the rules of the game, be more flexibles. And for us It´s a great chance.
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