Mélissa Charland Interview(s)
PHNX Tribute Jury
Why did you think it was important to join the PHNX jury?
I’m honoured to be part of the jury because creative minds need to be recognized and valued in this tough time. We all know that it can be harder to stay motivated during lockdown. by this AdForum initiative, we motivate the winners but also the industry by inspiring them.
What impact do you think the event might have on the industry?
Many award shows are cancelled this year but the industry always needs to be inspired and encouraged. The event is a great occasion to unify us around our love for creativity. Also it can be a good opening door to juniors who don’t have the chance yet to shine this year.
What do you think of the hybrid jury, which includes strategists and journalists alongside creatives?
Their expertise must be relevant to the category. I like when we don't have the same opinion around a table but you have to be able to judge the subject in its basic primary criteria.
What will you be looking for when you start judging the entries?
I am hoping to see simple ideas that can either change our world or at the opposite, just make us entertained on our couch.
What lasting impact might the current crisis have on creative work?
Consumers are quickly turning to online shopping options. I believe that this crisis will accelerate our shift towards technology.
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