Philip Martin
Managing Partner at DMA Partners Creative + Communication Agency
Brighton, United Kingdom, United Kingdom
About me
Have worked 5+ years running an international creative agency and 20+ years in travel and tourism information technology industry, directed departments and built global strategy in technical product design, project management, product management, consultative selling and marketing. With this deep expertise I'm a master of developing integrated marketing.
DMA Partners is a creative + communication agency. We’ve been in business since 2003 and worked with some of the world’s best-known brands in telecoms, technology, travel, engineering, facilities management and healthcare.
Over time, we have designed visual identities for leading industry apps, helped clients reach millions of people from scratch and won awards for our work. Many of our clients have been with us for years and years. They like our strategic understanding, creative spark and results-focused approach.
Languages
- French - Pro
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Managing Partner
DMA Partners Creative + Communications Agency
United Kingdom
July 2015 - Present (9 years 4 months)
DMA Partners offer consultancy and design services to help B2B companies better communicate their brand and help position their company effectively in front of their customers.
Services include consultancy, project management, creative design, marketing materials delivering copy, images, presentations, video and film to help build great content, deliver customer centric events and communicate the right messages and visual impact throughout your marketing campaigns.
Services include consultancy, project management, creative design, marketing materials delivering copy, images, presentations, video and film to help build great content, deliver customer centric events and communicate the right messages and visual impact throughout your marketing campaigns.
Head of Global Marketing, Amadeus Rail & Ground Travel
Amadeus IT Group
France
1999 - 2015 (16 years)
Head of Global Marketing, Amadeus Rail & Ground Travel Jan 2014 – Jun 2015
Developed and implemented integrated marketing campaigns that are totally tuned into business priorities.
Head of Global Marketing, Amadeus Rail Nov 2006 – Jun 2015
Position encompasses building strategic marketing plan, including in-bound (first to implement 2.0 website, blogs and twitter) marketing activities worldwide, corporate marketing, product positioning, direct marketing, ecommerce, provider and channel marketing, and product marketing. Founded and manage the Amadeus Total Rail Forum, an industry customer event of 150+ attendees
Head of Product Management Jul 2004 – Oct 2006
Responsible for taking the department into a customer centric rather than product centric organisation. Had 5 product lines reporting into me, Cars, Cruise, Ferry, Insurance, Rail and a Project Management Office. Built new job descriptions, improved business planning and strategy based on field work and focussing on real needs.
Business Unit Director Jul 2000 – Jun 2004
Managed and directed business unit - responsibility for P&L 17-20 million euros revenue.
Led recruitment and built two business units. Doubled booking revenue in Ferry with same product offer.Implemented Airport Express product for airport express railways – industry first.
Unit Manager - Product Management Mar 1999 – Jun 2000
Managing unit of functional analysts and product managers. Responsible for global product requirements and definition/design.
Developed and implemented integrated marketing campaigns that are totally tuned into business priorities.
Head of Global Marketing, Amadeus Rail Nov 2006 – Jun 2015
Position encompasses building strategic marketing plan, including in-bound (first to implement 2.0 website, blogs and twitter) marketing activities worldwide, corporate marketing, product positioning, direct marketing, ecommerce, provider and channel marketing, and product marketing. Founded and manage the Amadeus Total Rail Forum, an industry customer event of 150+ attendees
Head of Product Management Jul 2004 – Oct 2006
Responsible for taking the department into a customer centric rather than product centric organisation. Had 5 product lines reporting into me, Cars, Cruise, Ferry, Insurance, Rail and a Project Management Office. Built new job descriptions, improved business planning and strategy based on field work and focussing on real needs.
Business Unit Director Jul 2000 – Jun 2004
Managed and directed business unit - responsibility for P&L 17-20 million euros revenue.
Led recruitment and built two business units. Doubled booking revenue in Ferry with same product offer.Implemented Airport Express product for airport express railways – industry first.
Unit Manager - Product Management Mar 1999 – Jun 2000
Managing unit of functional analysts and product managers. Responsible for global product requirements and definition/design.
Senior Functional Analyst
Amadeus Hotels Tours & Destination
France
1996 - 1999 (3 years)
Responsible for design of many products, launching and implementing them.
Application Development
Amadeus IT Group
France
1990 - 1996 (6 years)
Application development programmer, developed software for hotel booking engine, customer profiles and middleware software.
Systems Engineer, Real Time Support and System Integrity
British Airways
United Kingdom
1988 - 1990 (2 years)
Member of a team of system engineers that monitored and developed software for the British Airways Business system.
Education
Bsc Environmental Sciences
1981 - 1984 (3 years)
Other activities: Cricket first team - semi final UAU 1982
Environmental Sciences included, chemistry, physics and geology and economics
Other professional activities
PHNX Tribute 2020
Awards Jury Member
PHNX 2021
Awards Jury Member
PHNX 2022
Awards Jury Member
PHNX 2023
Awards Jury Member
