SYED Apon Ahsan (SYED AHSANUL APON)

Director & Chief Belief Officer
According to my friends, I’m an eclectic mix- assertive, yet empathetic. I’ve an avid interest in film, theatre, traveling & gadgets. I’m very much process-oriented but flexible. I’m a Dreamer & believe that the devil is in the detail. I always explore & want to innovate to fulfill the clients’ need. I prefer to cut through the clutter to stand out with clarity.
With almost 25+ years’ experience in advertising & communication, I am now one of the integral parts of EXPRESSIONS 40+ strong personnel, involved in developing brand & social campaign strategy, media planning & buying, copywriting, designing, printing, AV producing and event management; both for local and multinational organizations.
I love to be an active part of communication & creative strategies. With my learning, I deal with non-traditional media, consumer engagements & digital media apart from traditional media. I tried to get in-depth knowledge on how to play with GRP, TRP, Reach, Frequency games in media planning.
I’m happy that I’ve quite substantial numbers of TVC directions to my credit. I just simply love to direct TVC with a dream to direct fictions.
I’m a good learner & participated in many workshops, seminars & training in Bangladesh, Nepal, India, Sri Lanka, Thailand & Japan to acquire knowledge.
I worked with more than 100 brands before deciding to introduce myself as hard-core advertising & communication professional. I’ve already worked for Brands like Compaq,Samsung,Dabur India,New Zealand Dairy,TVS Auto BD,Partex Beverage,Igloo,Lovello,ACI Group,IFIC Bank,BATA,Al Amin Group,Rangs Group,Jamuna Group,Shah Cement,TK Group,Anwar Group,Fresh,Bengal Group,Shanta Properties,BRAC,UNICEF,UNDP,BCCP,PLAN,USAID,IOM,a2i etc.
Now, I’ve dedicated myself to build a powerful team, which handles brand portfolios from major industries; ranging from FMCG to the service industry to the social sector.
I’m a stage performer, hardly see any point in leaving a gap between decision & execution!