High level of expertise in media evaluation, optimisation and effectiveness. Strong focus on full funnel attribution to optimsie media investment decisions and maximise media and marketing effectiveness.
Media Week Silver for best use of econometrics 2022
Campaign 40 over 40 winner 2021
Media Week Silver for best use of econometrics 2021
Media Week Gold for best use of econometrics, 2019
Silver award at WARC best use of data, 2019
WARC Special Award for Attribution 2019
Finalist Mediatel Awards 2023
Finalist, Drum Awards - Most Effective Use of Data and Insight, 2020
Finalist, Marketing Society Brave Awards - Best use of Data, 2020