| Title | Tear Couture |
| Brief | Acid Survivors Trust International (ASTi) released a report detailing the use of acid in the supply chains of key industries, including Fashion & Textiles - and their role in the handling, storage & safe disposal of acid.The report was launched by HRH Princess Anne at St. James’ Palace. To launch it, we created Tear Couture. A journey inside an acid survivor’s teardrop. We collected and photographed the tears of acid attack survivors, which were turned into a VR experience where people could listen to real acid survivors’ testimonials, a live 3D installation and tears printed in silk.At the event, representatives of the fashion and textile industries were invited to sign a pledge to tighten their security measures within their acid supply chain networks. Since the event, Senior representatives at Primark, The British Fashion Council, New Look and Armani have been in contact with ASTi. |
| Agency |
McCann Health
|
| Campaign |
Tear Couture
|
| Advertiser |
The Acid Survivors Trust International (ASTi)
|
| Brand |
ASTI
|
Want to see all the credits ? this content is for subscribers only
Subscribe and get unlimited access.
Be inspired by the best creative work from around the world.
Subscribe
Already a Subscriber ? Log In
|
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Print
|
| Executive Creative Director |
..y S...er Subscribers Only
|
| Creative Director |
E....do Bo....ni Subscribers Only
|
| Associate Creative Director |
A...l F....ss Subscribers Only
|
| Project Manager |
Cr....na S..n Subscribers Only
|
| Producer |
T....ny H...y Subscribers Only
|
| Designer Director |
A....ny B....on Subscribers Only
|
| Strategy Director |
P...us D...i Subscribers Only
|
| Senior Strategist |
S...th K..a Subscribers Only
|
| Virtual Reality Film |
S...io .x Subscribers Only
|
